Google Now is without a doubt a fantastic service. Amazing really. It’s something that Apple should really get into. Providing this card type interface in Siri and opening up on day 1 to third party apps is the most “open” thing Apple can do without sacrificing quality.

The truth is that Google in an effort to drive back eyeballs to its services and thusly to devices it’s betting on like Glass will start forcing Google Only features on Android users, much in the same way that Apple has made the iCloud experience the easiest and best for most consumers Google is going to focus on Google. In this Android is going to start to be a walled off OS. Sure anyone will still be able to put it on any device and install whatever you want, but the marketing, the push for apps and services on Android is going to be decidedly bent even more toward Google than it is today. Google’s happy about Facebook Home right now because it’s an f’you to Apple, but how long do we really think this will last?

Apple can be the “open” alternative by continuing to provide fantastic third party apis to build on well designed, well thought out features like a Siri w cards/passbook.

Facebook’s Pivoting: In A Good Way

I’m really really glad to see Facebook pivoting toward a really strong position on mobile. They understand the need for mobile advertising but beyond that they understand delivering amazing mobile experiences are most important, the ad impressions will come.

Facebook Home Is Gonna Be Huge

After taking a deeper look at Facebook Home I’ve realized this could actually be huge. But it’s not necessarily because of the software but the hardware. Look AT&T is going to sell this pretty minimal decent looking HTC phone for $99.99 and its going to be fully loaded/integrated with Facebook. Target demographic? It’s not you or I. It’s teenyboppers. For $99 bucks you don’t have to have a txting plan because of Facebook Messenger and its interoperability with every platform. I dont know that this is going to be huge on other Android devices. I don’t see alot of people switching over to this experience. But I do think this is gonna be huge and I hope that Apple takes notice to not this per say but the ability for big apps to come and super enhance the platform for a specific type of user. Apple can do this and allow people to do this with Apis without being “open”.